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The Strategies 4 Business "Make Us Famous" Press Program is a full service press release program that will methodically and strategically present your message to the media that is most important to your industry and your potential customers.
Every business should utilize its entire arsenal of marketing tools in a planned and methodical way. Many small businesses overlook one of their best instruments for recognition, the press release. The press release is a short written statement that notifies news organizations of a newsworthy event related to you or your company. It is meant to get the attention of the news director or editor and prompt them to mention the event in their broadcasts or written press. Sometimes a good press release will also attract a follow up story or interview. This type of exposure is better than any advertising because it is free and because it is news; most consumers will give a lot more credibility to a reported news story than they will to a paid advertisement.
The value of a successful press release can far exceed an advertisement. One press release can be seen and heard by thousands, if not hundreds of thousands or millions of consumers, depending on which media pick ups the story. The "ad equivalent value" of a regional press release can easily reach into the tens of thousands or higher, if a story is developed from the press release. Once a story does develop then you can use the media event to promote your message more effectively to your potential customers; people believe what they hear and see in the news and they will be more likely to buy from you when you have a positive representation in the news.
Make Us Famous Press Success | 
